Utm google analytics3/23/2023 ![]() ![]() In GA, both GCLID and UTM data appears in our Acquisition reporting: GCLID parameters often break for similar reasons as UTM parameters, so be sure to troubleshoot appropriately. Your auto-tagged URL will look something like this: Auto-tagging ads a tracking parameter to the end of your URL called the GCLID (Google Click ID) and enables Ads and Analytics to establish the connection between the ad click and the visit to your website.įor example, if our normal destination URL is: In addition, if you have linked GA and Google Ads, we can pass attribution data between the tools automatically by enabling auto-tagging. When a visitor clicks this link and arrives at your website, GA looks for these labels ( utm_campaign, utm_source, utm_medium, and the less common but still important utm_term, utm_content) and puts the values into the associated source, medium, and campaign dimensions inside of GA, like so: ![]() These parameters consist of both a predetermined label, the parameter, and the value we want to assign to it. Typically, we add the parameters at the end of a URL string (often preceded by a ? and chained with an & symbol). There is a list of terms that we can then add to the end of the URL, called parameters. That means, that we have to be able to edit and change the link shown to someone, either in an email, an ad, or elsewhere. We can use UTM parameters when we control the link. You’ve probably heard us talk about these before - and that’s because UTM parameters allow us to collect information about how users come to our website(s) and mobile applications - a marketer’s bread and butter. That link is then shared with the hopes of driving traffic back to your site, and those pieces of information are automatically added into your GA reports. These are small pieces of information that are tacked on to the end of a URL that leads to your site. Google provides us the ability to seamlessly capture campaign attributes by setting up and utilizing UTM (Urchin Tracking Module) tracking parameters. Not surprisingly, troubleshooting UTM parameters (also known as source, medium, and campaign tagging) rose to the top.īut first, a quick recap into why we care about UTM and GCLID parameters in the first place. Traffic challenges with GA are common, and lots and lots of blog posts have been written about it - so to come up with our list, we surveyed our Bounteous consultants that double as trainers, and quizzed them on the most common questions that are asked of them during our public training sessions. Feel free to open up your own Analytics Property and website to follow along! Let’s take a deep dive into a few of the most common reasons why your campaign parameters (UTM, GCLID, DCLID) parameters fail to make it into your GA reports. If the questions “ Why aren’t my email campaigns showing up in Google Analytics when they used to?” or “ How come I can’t see any referrals in last month’s Acquisition reporting?" sound close to home, you aren’t alone! Google Analytics (GA) campaign tracking and documentation around UTM parameters often seem straightforward, but there may be underlying engineering that needs to be in place for these parameters to properly pass data. ![]()
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